"The takedown procedures work but it is a slow process," he says. In the meantime, P2 is working through the standard takedown procedure to get Peppa Pig Christmas removed from the App Store, as it has for previous fake apps of this kind. We will be working with Apple to ensure that this does not happen again." And yes, we think it is a serious issue that someone can publish on iTunes under the guise of P2 whilst clearly not being the same company.
"We want to pursue the individual or company because we have worked for three years to build P2 into one of the leading publishers of preschool kids' entertainment in the UK on iOS. This was a deliberate attempt to deceive our customers and we are furious," says Sleeman. That's a particular problem when, as with Peppa Pig Christmas, the app pretends to be from the official publisher.
Sleeman says that these fake apps are often a poor experience for the parents (and their children) who buy them, and risk causing harm to the brands if those buyers don't realise that they had nothing to do with the apps.
Pig rush app code#
Some of these are definite cash-in opportunists and we believe that they are reusing the same code and engine to replicate different properties." "We have a big presence in the kids sector and have seen other apps surface that are clearly not official for other licensed properties including BBC titles. "So far we have seen four fake Peppa Pig apps and one Ben and Holly's Little Kingdom app for which an official app will be released next year," he says. The company has a bunch of children's brand licences for apps and games – Fireman Sam, Postman Pat SDS, Guess With Jess and Tinga Tinga Tales among them – and co-director Peter Sleeman explains that dealing with fake apps is part of the job. The app is still live on the App Store at the time of writing, although P2 Games is in the process of filing the necessary takedown request with Apple.
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